Marketing Manager - ABM & Lending

Marketing Manager – ABM & Lending

Bachelor’s degree or equivalent working experience.
7+ years of marketing experience, with a focus on account-based marketing and large account activation.
Proven experience in marketing to wealth management firms.
Familiarity with mortgage products and marketing is a plus.
Experience in the financial services industry is required.
Experience in a technology company, particularly fintech, is highly desirable.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Experience with CRM and marketing automation tools, Hubspot preferred.
Candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA.

Lead marketing for Flourish lending solution from the ground-up to launch and beyond
Create messaging strategy and get buy-in from other stakeholders
Work with content and design teams to develop all foundational collateral including web pages, fact sheets, thought leadership content and emails
Post-launch, continue to own and manage lending driving new initiatives and programs
Develop and execute account-based marketing strategies targeting key wealth management firms and coordinated with sales motions for key accounts
Lead initiatives to activate and engage large accounts, fostering long-term relationships
Collaborate with events team to ensure lending products are well represented at events
Create and implement marketing campaigns to support both key accounts and mortgages
Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals
Analyze marketing data and performance metrics to optimize campaigns and strategies
Stay current with industry trends and the competitive landscape within the financial services sector