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Product Marketing Director

Product Marketing Director

CompanyFifth Third Bank
LocationCincinnati, OH, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelExpert or higher

Requirements

  • Bachelor’s degree in Marketing, Business, Finance, or a related field; MBA preferred.
  • 12+ years of experience in product marketing, preferably in financial services or fintech.
  • Strong understanding of financial products, customer segmentation, and regulatory considerations.
  • Proven ability to manage complex projects and influence stakeholders across functions.
  • Excellent written and verbal communication skills.
  • Experience with marketing analytics, Salesforce, CRM platforms, and digital marketing tools.

Responsibilities

  • Drive customer acquisition and deliver measurable growth.
  • Develop and execute go-to-market strategies for new and existing financial products.
  • Create compelling messaging and positioning that resonates with target audiences across consumer and business segments.
  • Lead integrated marketing campaigns across digital, social, and traditional channels.
  • Analyze customer insights, market trends, and campaign performance to optimize marketing effectiveness.
  • Support the development of sales enablement tools and training materials.
  • Ensure brand consistency and adherence to Fifth Third’s tone, voice, and visual identity.
  • Influence stakeholders across functions.
  • Engage in customer research and testing.
  • Partner with product, analytics, legal, compliance, and sales teams to ensure marketing initiatives align with business goals and regulatory standards.

Preferred Qualifications

  • Experience marketing to both B2B and B2C audiences in financial services.
  • Familiarity with financial planning, wealth management, or digital banking platforms.
  • Experience working in a matrixed organization.
  • Knowledge of financial regulations (e.g., SEC, FINRA) and compliance best practices.