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Media Solutions Strategist

Media Solutions Strategist

CompanyGeneral Motors
LocationRemote in USA, Warren, MI, USA
Salary$76100 – $121600
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • 4+ years of experience in media planning & buying; agency and/or advertiser experience preferred
  • Bachelor’s degree required, marketing, business, technology or closely related areas preferred
  • Experience with programmatic media, audience management, media technology, and/or ad operations preferred
  • Ability to build strong relationships & partnerships
  • Ability to track and manage complex initiatives requiring the input of multiple stakeholders
  • Ability to listen to and understand the needs of internal/external stakeholders and develop thoughtful solutions
  • Drive & curiosity to remain current in the media space through ongoing education and skill development
  • Strong presentation skills, including written and oral communications
  • Ability to analyze and solve complex problems
  • Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
  • Ability to effectively communicate with global partners as needed and be sensitive to local cultures / insights
  • Ability to work in a fast-paced environment while remaining graceful under pressure
  • Proactive self-starter who can work well both independently and as part of a team
  • Can-do attitude in the face of complex & evolving situations
  • Ability to build strong relationships with internal and external stakeholders at all levels
  • Skilled in the use of Microsoft Word, PowerPoint, and Excel

Responsibilities

  • Subject matter expert for individual Brand audiences, targeting strategy & frameworks, and media targeting tactics
  • Oversee & manage media technology & data relationships, contracts, & associated budgets
  • Work very closely with internal Marketing Science & Marketing Technology teams to align efforts & priorities
  • Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
  • Champion projects building relationships across local and global markets/agencies
  • Partner with external vendors and industry groups staying current across key media topics to drive innovation
  • Support Media Solutions leads in related goals such as brand safety, sustainability, cross-tier, & cross-channel
  • Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.

Preferred Qualifications

  • Agency and/or advertiser experience preferred
  • Experience with programmatic media, audience management, media technology, and/or ad operations preferred