Planner – Social – Temp
Company | Horizon media |
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Location | New York, NY, USA |
Salary | $1237.5 – $1634.62 |
Type | Contract |
Degrees | |
Experience Level | Entry Level/New Grad, Junior |
Requirements
- A strong writer and presenter
- A left and right brain thinker – a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Responsibilities
- Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
- Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/reporting
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
- Issue specs documents and ensure all materials are received from creative agency
- Work alongside Digital team on post campaign reconciliation and billing
- Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
- Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and emerging opportunities within paid social media
- Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
- Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
- Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
- Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
- Collaborate with Supervisor to identify problems and recommend solutions
- Keep Supervisor updated on the status and timing of deliverables
- Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
Preferred Qualifications
- 1+ years previous paid social media experience
- Basic knowledge of advanced analytics and performance media
- Familiarity with marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred