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Planner – Social – Temp

Planner – Social – Temp

CompanyHorizon media
LocationNew York, NY, USA
Salary$1237.5 – $1634.62
TypeContract
Degrees
Experience LevelEntry Level/New Grad, Junior

Requirements

  • A strong writer and presenter
  • A left and right brain thinker – a data powered strategist
  • An independent worker with strong time management and organization skills
  • A problem solver with foresight and the ability to develop creative solutions
  • Detail oriented with commitment to follow through
  • Nimble and flexible to succeed in a fast-paced environment
  • A strong team player, willing to roll up your sleeves
  • Interested in the social landscape and a desire to innovate and keep up with trends
  • A supporter of and advocate for diversity, equity and inclusion

Responsibilities

  • Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
  • Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/reporting
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
  • Issue specs documents and ensure all materials are received from creative agency
  • Work alongside Digital team on post campaign reconciliation and billing
  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
  • Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
  • Participate in team brainstorms to kick off plan and consideration set development
  • Monitor trends, tools, opportunities and emerging opportunities within paid social media
  • Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
  • Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
  • Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
  • Collaborate with Supervisor to identify problems and recommend solutions
  • Keep Supervisor updated on the status and timing of deliverables
  • Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Preferred Qualifications

  • 1+ years previous paid social media experience
  • Basic knowledge of advanced analytics and performance media
  • Familiarity with marketing principles, analytics and concepts
  • Strong Microsoft Excel and Microsoft PowerPoint skills
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred