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SEO & AEO Strategist
| Company | FOX |
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| Location | Los Angeles, CA, USA |
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| Salary | $102000 – $137000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of hands-on SEO experience, ideally in a video-first or media environment.
- Proven track record driving organic growth and technical SEO success at scale.
- Strong understanding of AEO principles and how LLMs surface structured content.
- Experience working with or optimizing for generative AI tools such as ChatGPT, Gemini, or Perplexity.
- Proficiency with key SEO tools: Google Search Console, Ahrefs, Schema Validator, Mobile Friendliness tools, Datadog, etc.
- Strong grasp of core SEO concepts: on-page, off-page, indexing, crawling, Core Web Vitals, schema markup, and Google algorithm updates (Panda, Penguin, Hummingbird, etc.).
- Advanced skills in Excel (pivot tables, formulas, vlookups) and PowerPoint for data analysis and reporting.
- Detail-oriented and highly organized, with the ability to manage multiple priorities in a matrixed environment.
- Strong communicator and collaborator; able to influence stakeholders across teams.
- Bachelor’s degree or equivalent experience.
Responsibilities
- Develop and execute a unified SEO and AEO (Answer Engine Optimization) strategy across Google, Bing, and generative AI tools (e.g., ChatGPT, Gemini, Perplexity).
- Conduct keyword research and competitive audits, balancing traditional SEO search intents with natural language query patterns.
- Structure and optimize content into LLM-friendly formats: FAQs, How-Tos, and Q&A blocks; A/B test schema implementations (FAQ, HowTo) to maximize AI inclusion.
- Monitor site performance using GA4, Google Search Console, Ahrefs, Datadog, and other internal dashboards; diagnose and resolve technical SEO issues.
- Optimize all on-page elements: metadata, header tags, internal linking, images, and city-level landing pages for hyperlocal visibility.
- Provide clear documentation and regular reporting on KPIs, technical health, and the business impact of AEO/SEO—weekly, monthly, quarterly, and annually.
- Champion SEO and AEO best practices across FoxOne; provide training and support for product, editorial, and engineering teams.
- Collaborate with the central Fox AEO/SEO team and key stakeholders to align on shared objectives and leverage global insights.
- Build and prioritize a clear optimization roadmap, track performance, and recommend initiatives based on impact and opportunity.
- Ensure Google feeds are functioning optimally and driving qualified traffic.
- Stay informed about search engine algorithm updates, emerging trends in zero-click search, and the shifting role of AI in search.
Preferred Qualifications
No preferred qualifications provided.
