Director – Personalization
| Company | Insulet Corporation |
|---|---|
| Location | Acton, MA, USA, San Diego, CA, USA |
| Salary | $183675 – $275512.5 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- At least 10 years of experience working on personalization of the customer experience with analytics, data and AI, with a product mindset
- 7+ Years of experience of leading leaders
- Experience with Salesforce, Data Management Platforms (DMP), Content Management Systems (CMS), Machine Learning, and Artificial Intelligence
- Experience building exceptional customer experiences
- Proven ability to lead the group of leaders who can own and deliver personalization and manage complex CRM strategies
- Extensive experience in personalization strategies, and customer engagement
- Proven track record of leading cross-functional teams and managing large-scale programs
Responsibilities
- Personalize the Customer Experience: Partner with the E2E Customer Experience team, business partners and technology to identify touchpoints and opportunities for personalization, with automation wherever possible, and provide a complete data picture of every consumer to enable personalized interactions.
- Consolidating Patient/Customer Data: With the technology team, oversee the integration of data from various sources to create a unified patient profile and use machine learning and AI to identify healthcare touchpoints and automated triggers for more effective engagement. Lead data governance efforts within E2E CX.
- Identifying Supportive Technologies: Partner with technology teams to evaluate emerging technologies and lead the business case delivery that facilitate personalized care delivery and ensure timely delivery of the right message through the appropriate channel.
- Experimentation and Measurement: Implement continuous improvement processes by measuring outcomes and adjusting strategies accordingly.
- Unlock the value of existing data and amplify Salesforce investments by connecting various data streams to enable connected and new workflows
- Partner with stakeholders internally from CPXO, technology, commercial and regulatory organizations to build and deliver the E2E value stream roadmap.
- Build a team in support of the work
Preferred Qualifications
- Experience in the healthcare, pharma or medical device industry a plus
- Excellent communication, influencing and negotiating skills are critical
- Sound writing skills. Must have the ability to express technical knowledge and processes in easily understood presentations.
- Positive, influencer, results driven, rational, logical, team player.