Sr Mgr – Product Management

Sr Mgr – Product Management

Requirements

• 2 years of experience in product management and product development
• 2 years of experience evaluating and analyzing markets and competitors
• 2 years of experience managing projects or initiatives
• High-School Diploma or GED in general field of study

Responsibilities

• Bring products to market from ideation to market launch and implementation using a continual and systematic product development process.
• Manage the design and development of new and revised products including benefits, member cost share, pricing, and provider network(s).
• Collaborate with other areas including, sales, finance, underwriting, actuary, IT, operations, marketing and other stakeholders in the organization to identify the business, operational and system requirements needed to implement products.
• Research ideas for new products or product changes by monitoring the competitive environment, industry trends and BCBSAZ primary research.
• Track enrollment and financial performance of new or revised products to quantify their success
• Define and communicate information regarding target markets and key selling points to sales, brokers/agents, advertising, creative services, and public relations as appropriate
• Develop a product intelligence network consisting of Blue plans, vendors, and category experts from which to draw insights and analysis
• Interpret federal and state regulations and legislation to determine product portfolio impact, parameters of product design, and implementation issues.
• Lead the product application process with the state and / or federal government to make available to the market group health plans that attract our targeted customers.
• Conduct market analysis to develop product definitions and maintain knowledge of current market trends and competitors’ products in order to reach market segments.
• Serve as product advocate, creating and presenting promotional messaging and education to internal and external stakeholders.
• Represent product team needs in ensuring technical tools supporting product and systems transition activities are well-informed.
• Oversee day-to-day departmental administration by coaching and motivating staff to make maximum use of experience and skills.
• Monitor quality performance measures, develop and maintain effective workflows, and maximize efficiencies.
• Identify opportunities to achieve administrative efficiencies while maintaining service.
• Maintain effective working relationships to ensure teamwork in achieving corporate goals.
• Perform all other duties as assigned.

Preferred Qualifications

• 3 years of management experience
• 5 years of experience in product management and product development
• 3 years of experience evaluating and analyzing markets and competitors
• 3 years of experience in developing short and long range strategic plans, forecasting, and budgeting
• 2 years of project management experience
• Bachelor’s Degree in Marketing, Business or related field of study