Media Solutions Technologist

Media Solutions Technologist

Requirements

• Bachelor’s degree required, marketing, business, technology or closely related areas preferred
• 4+ years of experience in media. Experience working with advertising technology, advanced media data solutions, agency and/or automotive experience in either area preferred
• Experience with media tech platforms such as Mediaocean, Google Marketing Platform, Innovid, Comscore, or equivalent platforms

Responsibilities

• Subject matter expert across the media technology, channel measurement, and targeting data landscapes
• Manage internal media solutions roadmap with goals, KPIs, and timing to scale best practices
• Work very closely with internal Marketing Science & Marketing Technology teams to align efforts & priorities
• Provide strategy for building out paid media tech to facilitate in-house media buying and planning across GM vehicle brands and corporate brands in the US and globally
• Build well-defined process for working within tech platforms and establish guidelines for how internal tools integrate with other internal and external platforms and tools
• Day to day management of media technology vendors including regular meetings, business needs updates, and guidelines for contact with GM organizations and stakeholders
• Conduct ongoing reviews and analysis of the media technology landscape and maintain best-in-class partnerships
• Build recommendations to inform selection of advertising technology vendors and solutions
• Assist with implementation and rollout of tech platforms including extensive training for GM in-house team
• Provide and/or facilitate media tech platform capabilities updates for GM in-house team, vehicle brand teams, other GM stakeholders, and agency partners that are involved in paid media
• Continuously troubleshoot and work with tech platforms to solve user issues or needs that arise
• Business stakeholder working with GM Purchasing, GM Legal, and GM Privacy to negotiate tech platform contracts
• Work with relevant internal (eg. Marketing Applied Sciences, MarTech Product Management, Engineering Teams) and external stakeholders to facilitate any data transfers, platform builds or integrations.

Preferred Qualifications

• Ability to build strong relationships and establish trust with internal and external stakeholders
• Ability to track and manage large global initiatives
• Desire to remain current in the media space through ongoing education and skill development
• Strong presentation skills, including written and oral communications
• Positive attitude in the face of complex / unpredictable situations
• Skilled in the use of Microsoft Word, PowerPoint, and Excel