Director – Global Commercial Product Strategy – Hepatitis C

Director – Global Commercial Product Strategy – Hepatitis C

Requirements

• Bachelor’s Degree and Twelve Years’ Experience
• Masters’ Degree and Ten Years’ Experience
• PhD and Eight Years’ Experience
• Strong analytical skills with the ability to derive actionable insights from market research and data
• Excellent project management skills and experience managing multiple stakeholders across diverse geographies
• Proven ability to effectively operate in a fast-paced environment with high expectations and a customer focus which drives the need for quality deliverables and performance

Responsibilities

• Develop and implement annual commercial plans that inform and guide country-specific brand plans
• Identify actionable insights through market research to address unmet needs and enhance product differentiation
• Collaborate with clinical and medical affairs teams to develop and execute data generation strategies that support brand objectives
• Oversee the development and approval of promotional materials, including message development when new data, such as real-world evidence (RWE), becomes available
• Design and implement innovative non-personal promotion (NPP) strategies in partnership with digital and innovation
• Support the creation of materials for forecasting, long-range planning (LRP), global LE, and budget guidance
• Lead and execute commercial projects and congress participation, ensuring alignment with the plan of action (POA)
• Engage and collaborate with local markets, Medical Affairs, Value and Access, Analytics and Insights, Competitive Intelligence, Commercial Operations, Clinical Development, Governmental Affairs, and Public Affairs to align on and implement global marketing strategies
• Lead the Epclusa Established Products Team (EPT)
• Partner with PDM, Trade Operations, Regulatory Affairs, and Medical Affairs to drive key initiatives, including competitive updates and formulation development
• Support developing business cases for new and identified opportunities
• Facilitate monthly forums to align affiliates on global strategies, share best practices, and provide guidance
• Provide proactive guidance on regional business decision-making, including ATU analysis and in-market POA development
• Support strategic initiatives such as maximizing product differentiation and penetration in key markets
• Drive impactful commercial initiatives aligned with global strategic imperatives
• Support ongoing projects and ensure seamless implementation of innovations

Preferred Qualifications

• At least 12 years of relevant commercial experience in the biotech or pharmaceutical industry, including global product strategic planning, portfolio and lifecycle brand management, tactical marketing, and product planning and launches
• Liver/Rare Disease-specific experience and market knowledge (preferred)
• Prior regional or global experience (preferred)
• Strong ability to influence and lead cross-functionally to drive the business
• Competitive mindset and ability to focus and prioritize
• Demonstrated teamwork and excellence in project management working collaboratively with key stakeholders while effectively managing multiple priorities and projects
• Outstanding ability to influence and lead cross-functionally to drive the business
• Strong analytical skills, demonstrated by the ability to identify trends and provide appropriate recommendations