Senior Director – DTP Marketing – HIV Treatment

Senior Director – DTP Marketing – HIV Treatment

Requirements

• Bachelor’s Degree and 14 years’ marketing experience OR
• Masters’ Degree and 12 years’ marketing experience OR
• PhD and 12 years’ marketing experience
• Prior direct people management experience required
• Direct-to-Patient marketing expertise in prior roles required
• Experience with complex budget management

Responsibilities

• Leads overall HIV Treatment DTP strategy and oversees development and execution of the annual patient marketing tactical plan.
• Develops targeted patient approaches for personal (field-based), and non-personal promotion across HIV populations through effective marketing and channel mix such as print, digital, social media, out-of-home, and television by leveraging agency expertise, KPIs, and ROI analysis
• Effectively translates market research insights to enhance promotional strategies and tactics
• Continually evaluates and champions innovative approaches to strengthen brand loyalty
• Develops effective, culturally competent patient materials and messaging to meet the educational needs of patients and community partners
• Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the patient in broader cross functional initiatives
• Provides leadership and support to the overall DTP marketing team and develops, coaches, and manages the performance of direct reports
• Closely manages integrated promotions and media budget and prioritizes execution effectively
• Oversees all agency relationships and performance while leveraging each agency’s area of expertise for the business and facilitating their collaboration when needed to meet business needs
• Oversees the management of patient ambassadors to ensure a consistent Gilead experience
• Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences
• Ensures compliance with all relevant laws, regulations, and policies

Preferred Qualifications

• MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred.
• Experience working with patient and community advocacy groups is preferred.
• Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
• Prior advertising, digital or communications agency experience a plus.