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Senior Manager – Product Marketing – Riversource
| Company | Ameriprise Financial |
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| Location | Minneapolis, MN, USA |
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| Salary | $98100 – $132400 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelors Degree or equivalent.
- Series 6 license required or ability to acquire within 120 days of hire.
- 7+ years marketing/communications experience.
- Ability to develop clear and compelling communications and translate complex concepts into understandable language.
- Ability to balance multiple projects effectively.
- Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.
- Ability to work effectively both independently and with colleagues across the company in multiple functions.
- Strong attention to detail.
Responsibilities
- Build marketing strategies for products and features to increase awareness, engagement and sales.
- Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.
- Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging.
- Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence and others, to ensure all results are timely and high quality.
- Function proactively to continuously improve marketing programs and tools.
- Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.
- Effectively manage and prioritize projects with minimal direction.
Preferred Qualifications
- Analytical skills and ability to work with data analysts to enhance marketing campaigns.
- Experience in financial services.
