SEM Specialist

SEM Specialist

Requirements

• 2–4+ years of experience in PPC/SEM, especially Google Paid Search.
• Proficiency in Microsoft Excel.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and deadlines simultaneously.

Responsibilities

• Build, optimize, and manage PPC campaigns with a strong focus on Google Search, Performance Max, and Demand Gen.
• Develop keyword strategies, audience targeting, and A/B testing plans.
• Analyze campaign performance and provide actionable recommendations.
• Create clear, insightful weekly performance reports.
• Collaborate with the creative team to align digital strategies.
• Monitor key performance metrics to ensure optimal campaign performance.
• Conduct audits of existing campaigns and implement improvements.
• Perform daily account management tasks, including budget adjustments, bid strategy refinements, and keyword updates.
• Add negative keywords to improve targeting and reduce wasted spend.
• Align paid search efforts with broader marketing campaigns and goals.
• Apply familiarity with SEO to recommend content strategies based on keyword research and audience signals.

Preferred Qualifications

• Familiarity with SEO best practices is a plus.