Head of Growth
| Company | Mintlify |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven track record in performance marketing, growth marketing, or similar roles with ownership of acquisition metrics.
- Hands-on experience using analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive insights and decisions.
- Demonstrated ability to develop unconventional strategies and run experimental campaigns with a test-and-learn mindset.
- Able to work effectively across teams (product, engineering, design, marketing) to drive shared goals.
- Familiarity with product-led growth strategies and experience driving growth within PLG-focused organizations.
- Comfortable iterating quickly on new ideas and measuring their impact rigorously.
Responsibilities
- Drive awareness, lead generation, and new user sign-ups through targeted campaigns and growth initiatives.
- Monitor, analyze, and optimize acquisition channels to ensure performance marketing ROI.
- Leverage analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to track user behavior, measure conversion funnels, and identify growth opportunities.
- Translate data insights into actionable growth strategies.
- Develop and execute bold, innovative strategies to test new channels, messaging, and user experiences.
- Foster a culture of experimentation by designing and running A/B tests, leveraging both quantitative and qualitative feedback to drive constant improvement.
- Work in tandem with product, marketing, and sales teams to align on growth goals and integrate campaigns into the user journey.
- Partner with engineering to ensure smooth implementation of growth experiments and tracking tools.
- Drive product-led initiatives that enhance the user onboarding experience, feature adoption, and retention.
- Align growth strategies with product roadmap to maximize user engagement and expansion.
- Build, mentor, and lead a high-performing growth team.
- Champion best practices in performance marketing, analytics, and experimentation across the organization.
Preferred Qualifications
- Past experience working at or marketing a developer-focused product or platform.
- Ability to understand technical concepts, code basics, or collaborate seamlessly with engineering teams.