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Retail Marketing and e-Commerce Manager
Company | Michelin |
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Location | Montreal, QC, Canada |
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Salary | $96400 – $96400 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- You have a bachelor’s degree in marketing, economy or computer science and at least 6 years’ experience in a similar role.
- You are at ease in a bilingual environment (French and English), so you can communicate orally and in writing with your colleagues and our international partners.
- Drive account and relationship management with a strong focus on e-Commerce and Digital Marketing.
- Develop data-driven sales, marketing, and communication strategies, including the creation, execution, and performance tracking of joint business plans.
- Demonstrate excellent interpersonal and negotiation skills, with a collaborative and team-oriented mindset.
- Think creatively and challenge the status quo with curiosity and a strong desire to make a business impact and lead projects with effective decision-making, leveraging data analytics and insightful reporting.
- Apply a solid understanding of e-Commerce fundamentals, marketing metrics, and content management systems and execute omnichannel strategies and manage integrated communication and media campaigns.
- Collaborate across functions to align digital initiatives with broader business goals and you are occasionally available to visit our colleagues in USA.
Responsibilities
- Drive the Digital acceleration plan for key retailers in partnership with the Sales, Category Management, Communications, Supply Chain and Marketing teams.
- Create joint value with these retailers and deliver a strategy to increase offline traffic to stores, improve online presence and experience, and grow online sales of our products.
- Collaborate with customers to enhance the user experience and scale winning solutions across channels.
- Identify new opportunities to build long-term relationships and increase market penetration.
- Design marketing strategies for in-store and online presence, contribute to sales forecasting, and resolve supply chain issues.
- Analyze purchasing behaviors to optimize sales channels and key customer journey touchpoints.
- Launch high-performing digital campaigns (SEO, content, reviews) and track their impact on sales.
- Activate the right channels at the right time through annual multichannel plans and advanced segmentation tools.
- Manage the online catalog, boost product visibility, and integrate the latest digital innovations.
- Work closely with sales, communication teams, and agencies to maximize campaign impact.
Preferred Qualifications
No preferred qualifications provided.