Posted in

Retail Marketing and e-Commerce Manager

Retail Marketing and e-Commerce Manager

CompanyMichelin
LocationMontreal, QC, Canada
Salary$96400 – $96400
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • You have a bachelor’s degree in marketing, economy or computer science and at least 6 years’ experience in a similar role.
  • You are at ease in a bilingual environment (French and English), so you can communicate orally and in writing with your colleagues and our international partners.
  • Drive account and relationship management with a strong focus on e-Commerce and Digital Marketing.
  • Develop data-driven sales, marketing, and communication strategies, including the creation, execution, and performance tracking of joint business plans.
  • Demonstrate excellent interpersonal and negotiation skills, with a collaborative and team-oriented mindset.
  • Think creatively and challenge the status quo with curiosity and a strong desire to make a business impact and lead projects with effective decision-making, leveraging data analytics and insightful reporting.
  • Apply a solid understanding of e-Commerce fundamentals, marketing metrics, and content management systems and execute omnichannel strategies and manage integrated communication and media campaigns.
  • Collaborate across functions to align digital initiatives with broader business goals and you are occasionally available to visit our colleagues in USA.

Responsibilities

  • Drive the Digital acceleration plan for key retailers in partnership with the Sales, Category Management, Communications, Supply Chain and Marketing teams.
  • Create joint value with these retailers and deliver a strategy to increase offline traffic to stores, improve online presence and experience, and grow online sales of our products.
  • Collaborate with customers to enhance the user experience and scale winning solutions across channels.
  • Identify new opportunities to build long-term relationships and increase market penetration.
  • Design marketing strategies for in-store and online presence, contribute to sales forecasting, and resolve supply chain issues.
  • Analyze purchasing behaviors to optimize sales channels and key customer journey touchpoints.
  • Launch high-performing digital campaigns (SEO, content, reviews) and track their impact on sales.
  • Activate the right channels at the right time through annual multichannel plans and advanced segmentation tools.
  • Manage the online catalog, boost product visibility, and integrate the latest digital innovations.
  • Work closely with sales, communication teams, and agencies to maximize campaign impact.

Preferred Qualifications

    No preferred qualifications provided.