Senior Customer Value Proposition Manager

Senior Customer Value Proposition Manager

Requirements

• Bachelor’s degree in business-related discipline.
• 12+ years of experience in marketing or insights roles with a demonstrated track record of achievement and growth in leadership behaviors.
• Proven ability to resolve complex problems and translate them into business opportunities.
• Extensive experience working with data, insights, and analytics.
• Demonstrated success in translating insights into actionable plans.
• Manage and influence complex stakeholder relationships.
• Demonstrate strong executive presence and excel at navigating senior executive stakeholders, both internally and externally, to effectively tell stories and influence decisions.

Responsibilities

• Serve as a trusted strategic advisor to company-wide business teams, leading the continuous creation of customer-focused solutions to drive the highest level of experience and engagement.
• Aggregate data, research, and insights from various sources (ex. internal teams, external associations) to create usable insights.
• Collaborate closely with the Sr. Customer Marketing Managers and Distributor Marketing Managers to link vast data and insights to strategy and planning.
• Provide feedback and identify gaps or opportunities to the Integrated Marketing, Category, and Insights & Analytics Teams when end user-insights, product claims, or performance needs are not met.
• Develop a deep understanding of all KCP products to link end users’ needs and problems, creating “solution” bundles rather than “product” bundles.
• Offer subject matter expertise to Sales team and interact directly with select prioritized end users, purchasing organizations, service providers, and distributors.
• Provide thought leadership and support Business Development through the creation and storytelling of the “Why KCP” value proposition.
• Drive KCP Marketing & CX long-term and annual business planning thought leadership and direction by providing critical macro, industry, segment, and end user insights.
• Manage strategic partnerships and performance with priority trade organizations/industry associations.
• Provide marketing leadership and strategic direction to the Experiential Marketing Manager for Association and key account shows / events.
• Consult with Canadian Marketing partners.

Preferred Qualifications

• Masters / MBA with concentration in Marketing or Marketing Insights.
• Experience in a B2B environment.