Skip to content
Senior Paid Media Manager
| Company | Better |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $160000 – $185000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- 8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization with at least 5 years directly managing Google Search, YouTube, and Meta campaigns.
- Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools.
- Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel.
- Experience managing direct reports and/or agency relationships.
- Strong analytical skills with a proven track record of using data to drive media decisions.
- Excellent cross-functional collaboration and stakeholder management skills.
Responsibilities
- Lead the strategy, planning, and execution of integrated paid media campaigns across digital platforms including search, display, social, video, affiliate, and emerging channels.
- Manage and mentor a high-performing team or external agency partners; foster development and set clear performance expectations.
- Own the paid media budget across channels and regions; ensure efficient media spend aligned with ROI targets.
- Partner with data and analytics teams to develop performance dashboards, establish KPIs, and drive insights-based optimizations.
- Collaborate with creative, product, and lifecycle teams to align messaging and funnel performance across paid touchpoints.
- Drive a culture of continuous experimentation; test new platforms, formats, and partners to expand reach and performance.
- Provide regular updates to executive leadership on campaign performance, key learnings, and investment recommendations.
Preferred Qualifications
- Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus.
- Experience in a fast-paced, high-growth environment preferred.
