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Principal Outbound Product Manager

Principal Outbound Product Manager

CompanyServiceNow
LocationSanta Clara, CA, USA
Salary$163600 – $286300
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
  • Typically requires a minimum of 8 years of product management, outbound product marketing, design, or GTM experience with a strong focus on data platforms, databases, or infrastructure technologies.
  • Enterprise software experience is must.
  • Deep understanding of technical concepts such as transactional/analytical processing, distributed systems, and data architecture.
  • Experience working with enterprise customers and translating technical innovations into business value.
  • Exceptional communication and storytelling skills—able to simplify the complex and inspire action.
  • Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
  • Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.

Responsibilities

  • Craft clear, differentiated messaging and positioning that conveys the unique power of HTAP architecture within the ServiceNow ecosystem.
  • Partner with product marketing to drive launches, campaigns, and thought leadership for RaptorDB.
  • Create compelling enablement content for internal teams (e.g., sales playbooks, demos, training materials, solution briefs, competitive guides).
  • Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
  • Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike.
  • Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
  • Support strategic deals and partner engagements with tailored collateral and positioning strategies.
  • Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.

Preferred Qualifications

  • Familiarity with the competitive database landscape (e.g., Snowflake, MongoDB, Google Spanner, etc.) is a strong plus.