Campaign Management Lead
| Company | General Motors |
|---|---|
| Location | Warren, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- Minimum of 5 years of experience within Marketing, specifically MarTech, Operations, Campaign Management, CRM or Marketing Analytics
- Bachelor’s degree required, preferred in marketing or business, MBA or master’s degree preferred
- Expert level knowledge of Adobe Marketing products (Adobe Experience platform, Adobe Campaign, Adobe Journey Optimizer), or Salesforce Marketing Cloud or similar ecosystem
- Demonstrated knowledge of planning and execution of marketing and branding activities
- Experience in 1:1 marketing, Email operations, with general experience in other direct marketing channels (SMS, social, web)
- Understanding of modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI /ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital asset management (DAM), etc.
- Experience in journey orchestration, user flow design and documentation of campaign requirements
- Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
- Knowledge and understanding of omni channel digital marketing tactics, MarTech tools and analytics
- Drive personalization and adoption of MarTech tools and best practices
- Solution oriented thinker with a focus on content organization, data mapping and customer experience
- Ability to develop new and thoughtful ideas and present the same
- Ability to write succinctly and clearly in a variety of communication settings and clear delivery of the message
- Quick learner, comfortable with evolving tech ecosystem and ambiguity
Responsibilities
- Engage with our Lifecycle Marketing team to oversee and execute 1:1 marketing programs/campaigns. This includes ownership of automation and ad-hoc programs executed on Adobe Campaign, AEP, AJO and other parts of our MarTech stack.
- Drive the execution and transformation from traditional campaign strategy to a personalized journey-based campaign strategy
- Provide input on strategy, creative direction, tactical planning and execution
- Influence and lead EPS vendor teams to create best in class CRM programs
- Work closely with the activation team to provide requirements, consult on program logic, program architecture, and coordinate end to end testing
- Ensure tactics are completed on time and on budget, while adhering to all brand guidelines.
- Evangelize the adoption of MarTech tools and best practices
- Execute Brand initiatives, including but not limited to coordinating with Media, Web and other channels.
- Manage all corporate and brand level updates coming from Marketing Operations. Ex: Prioritization requests, intake process etc.
Preferred Qualifications
- MBA or master’s degree preferred