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Reality Labs Partner Enablement Manager – Verizon
| Company | Meta |
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| Location | New York, NY, USA |
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| Salary | $122000 – $176000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of experience in a Channel Marketing role or similar field
- Demonstrated achievement and success with consumer technology brands
- 8+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
- 8+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs (CPC, CPA, LTV, ROAS)
- Experience and clear understanding of how telco partners measure and manage their businesses
- Experience with North American & Mexican telco partners – mobility and broadband
- Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc
- Bachelor’s degree in Business, Marketing, Economics or related field
Responsibilities
- Develop go-to-market North American retail Partner Enablement strategy in concert with our Reality Labs Category and Product Marketing teams
- Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
- Lead & execute marketing and merchandising initiatives with North American retail partners within agreed upon budgets and KPIs
- Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals
- Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Meta strategy
- Foster innovation and partnerships
- Identify new partner marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance
Preferred Qualifications
- MBA
- Global retail experience (Canada, North America & Mexico)
- Experience with challenger/new business technologies that have changed the way human beings work and socialize (e.g., Uber, Nest, Apple iPad)
