Director – Enterprise Communication Strategy

Director – Enterprise Communication Strategy

Requirements

• Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field.
• 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus.
• Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level.
• Proven success in earned media, message development, and issues management.
• Exceptional writing and editing skills, with a keen ability to translate business priorities into compelling narratives.
• Executive presence and strong strategic advisory skills; comfortable working directly with the C-suite.
• Exceptional strategic thinking with the ability to see the big picture while managing detailed execution.
• Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning.
• Collaborative leadership style; able to lead cross-functional efforts with influence and diplomacy.
• Composure and sound judgment under pressure.

Responsibilities

• Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities.
• Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs.
• Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction.
• Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.
• Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets.
• Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums.
• Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership.
• Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response.
• Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications.
• Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.
• Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling.
• Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses.
• Ensure all content reflects Brunswick’s voice, values, and strategic narrative.
• Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals.
• Manage strategic corporate partnerships and external communications alliances to expand reach and visibility.
• Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.
• Define success metrics and KPIs for all external communications initiatives.
• Use data, media analytics, and performance insights to continuously refine strategy and drive improvement.
• Create regular reports and strategic readouts for senior leadership.

Preferred Qualifications

• Newsroom experience is a plus.