Product Marketing Manager – Wearables – Post-Purchase
| Company | Meta |
|---|---|
| Location | Seattle, WA, USA, Burlingame, CA, USA, Los Angeles, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $158000 – $223000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Communication experience that is effective with technical, business, and external stakeholders
- Bachelor’s Degree in Business, Marketing or Related discipline
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Preferred Qualifications
- Understanding of how to develop post-purchase programs for wearables from the ground up including building acquisition, activation, retention, and engagement programs
- Experience with global products, consumer tech, or consumer packaged goods brands that continuously evolve and need ongoing customer education and lifecycle management
- Experience managing across a portfolio of products from leading initiatives that work across a multi-product portfolio and on any one product
- Experience driving initiatives that have not been done before – setting goals, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment
- Background working closely with Data Science and Marketing teams to identify key moments across the customer journey that educate, delight, and engage our customers