Sr. Marketing Operations Specialist – Abm

Sr. Marketing Operations Specialist – Abm

Requirements

• 5-7+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company.
• Hands-on expertise with Demandbase (strongly preferred) or 6sense, including full platform implementation, management, and optimization.
• Proven experience supporting ABM/ABX programs with measurable results in pipeline contribution and deal acceleration.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Hands-on experience with digital marketing analytics tools like Adobe Analytics and Tableau.
• Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows.
• Excellent problem-solving, communication, and project management skills.
• Ability to thrive in a fast-paced, cross-functional team environment.

Responsibilities

• Operationalize and support our ABX strategy across the buyer journey, focusing on high-value accounts and personalized engagement at scale.
• Serve as the primary administrator and power user of Demandbase (or similar platforms like 6sense), including account targeting, intent scoring, segmentation, engagement tracking, and reporting.
• Partner with Marketing, Sales, SDRs, RevOps & IT to design, implement and execute integrated ABX programs aligned to GTM goals.
• Analyze and translate marketing program performance into actionable insights, using dashboards and reports; develop insights that inform campaign optimization and pipeline growth.
• Create and document scalable processes for ABX campaign setup, account selection, journey mapping, and attribution.
• Educate stakeholders on ABX tools, workflows, and best practices to maximize platform adoption and impact.
• Support teams in other areas as needed.

Preferred Qualifications

No preferred qualifications provided.