Marketing Insights Researcher – Reality Labs
| Company | Meta |
|---|---|
| Location | Burlingame, CA, USA, New York, NY, USA |
| Salary | $160000 – $219000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of research experience
- Proven expertise in shaping insights focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Experience in resolving ambiguous problems, convening stakeholders, supporting decision making in evolving contexts, and driving cross-functional alignment
- Experience in qualitative and quantitative methods and applying them in a business context to inform decision making
- Experience in building cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management
Responsibilities
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress by ensuring the right conversations are happening and marketing is set up to succeed
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations
- Produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Preferred Qualifications
- Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience with physical products is preferred
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
- Experience collaborating proactively and effectively with a broad variety of partners
- Experience in shopper insights, purchase journey and overall category management and retail execution