SVP – Brand Marketing
| Company | Tubi |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $412000 – $434000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 15+ years of experience in consumer marketing, with 5 years in a senior leadership role
- Experience in streaming, media, or consumer tech
- Strong expertise in brand storytelling, digital marketing, social media, product marketing, and audience insights
- Proven track record of developing high-performing teams and nurturing agency relationships
- Ability to thrive in a fast-paced, highly competitive media landscape
- Proficiency in data analysis and familiarity with marketing analytics tools
Responsibilities
- Evolve Tubi’s brand identity to deepen awareness and emotional connection with a diverse set of audience cohorts
- Use audience research and data to deeply understand viewer behavior, brand health, and cultural trends
- Develop breakthrough campaigns that amplify Tubi’s unique value in the streaming space
- Keep your finger on the pulse of culture, entertainment trends, and audience behaviors to inform brand and product positioning
- Lead the development of 360-degree marketing initiatives across digital, social, TV, OOH, experiential, partnerships and product for brand and content initiatives
- Partner closely with growth marketing, creative, content, creator, product, and publicity teams to ensure campaigns drive awareness and viewer growth
- Leverage data-driven insights to optimize campaigns and maximize impact
- Create innovative, buzz-worthy activations that drive brand love and viewer acquisition
- Lead social media and influencer marketing strategies to foster engagement and fuel fandom
- Ensure Tubi stays ahead of the curve with bold, unexpected brand moments
- Lead and inspire a high-performing team, fostering a culture of creativity, innovation, accountability, and excellence
- Work cross-functionally with product, content, growth, and broader FOX to align brand efforts with company goals
- Drive relationships with agency partners to ensure we deliver the highest quality of work, on time, and on budget
- Collaborate with B2B marketing on deeper value-added partnerships for our clients
Preferred Qualifications
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No preferred qualifications provided.