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Brand Manager
| Company | Kraft Heinz |
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| Location | Toronto, ON, Canada |
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| Salary | $120100 – $150100 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3 to 6 years’ experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)
- Bachelor’s degree required; MBA preferred
- Strong leadership and drive for results
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
- Experience working with creative, packaging, & media agencies & consumer research vendors and suppliers
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver in agreed upon timelines
Responsibilities
- Create consumer demand for their brands/categories and formulate the brand’s long-term strategy
- Define their brands’ strategic vision & foundations to develop strategies across consumer, product, pricing, packaging, trade merchandising, advertising to redefine our brands for the next generation
- Partner on marketing initiatives in support of long-term strategies through leadership of the cross-functional team including sales, finance, revenue management, business development, R&D, growth & communications
- Collaborate with Brand Communications team to drive excitement and ensure our brands are culturally relevant with next generation and win both in and out of store with breakthrough creative
- Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
- Steer cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
- Lead negotiations on new product opportunities or developments within set timescales and budgets
- Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales goals
- Responsible for influencing the portfolio demand plan, providing inputs to drive preparedness with the Supply Chain team
- Oversee analysis and reporting of performance across various key performance indicators (KPIs)
Preferred Qualifications
- A naturally curious thought leader
- Operates with a sense of urgency and agility
- A natural storyteller and communication leader
