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Marketing Technology Senior Engineer
| Company | David Yurman |
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| Location | New York, NY, USA |
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| Salary | $150000 – $165000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing Technology, or a related field.
- 5+ years in marketing technology, with a strong focus on Salesforce Marketing Cloud and Data Cloud.
- Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.
- Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
- Proficiency with Salesforce Data Cloud for data unification, segmentation, and activation.
- Strong experience with APIs, integrations, and automation workflows within the Salesforce ecosystem.
- Familiarity with Salesforce CRM, Customer Data Platforms (CDPs), and analytics tools.
Responsibilities
- Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives.
- Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms.
- Leverage Salesforce Data Cloud to enhance audience segmentation, data unification, and predictive analytics for marketing campaigns.
- Develop and manage automated marketing workflows, triggered communications, and AI-driven personalization using Journey Builder, Automation Studio, and Einstein AI.
- Ensure consistent and efficient delivery of marketing campaigns across email, SMS, web, social, and mobile app channels.
- Monitor, analyze, and report on campaign performance, conversion metrics, and customer engagement using SFMC Analytics and Data Cloud insights.
- Work closely with marketing, product, and IT teams to align Salesforce solutions with business objectives.
- Ensure all digital solutions adhere to data privacy laws, security best practices, and compliance standards (e.g., GDPR, CCPA)
Preferred Qualifications
- Experience with Einstein AI and predictive analytics for marketing automation.
- Knowledge of customer journey mapping and behavioral analytics within the Salesforce ecosystem.
- Salesforce Marketing Cloud and Data Cloud certifications preferred.
