Web & Performance Manager

Web & Performance Manager

Requirements

• 5+ years of web experience at fast-growing companies, owning a website performance number
• 4+ years of experience in conversion rate optimization, web optimization, or related field leveraging A/B testing, multivariate testing, and other testing methodologies
• Experience overhauling website from look and feel, navigation, to signup flow (revamping websites to growth)
• Cross-functional collaboration with technical team including developers, designers, and analytics to scope out requirements for new pages with appropriate tracking in place
• Ability to manage align senior stakeholders’ expectations and align people and resources to deliver optimum results
• Excellent verbal and written communication skills including proficiency at writing and editing including headlines, descriptions, CTAs, etc.
• Must be able to sit and/or stand for long periods of time in an office or home office setting while working

Responsibilities

• Develop and implement continuous effective search engine optimization (SEO) strategies to improve our website’s visibility on major search engines / generative search engines (GEO) and drive organic traffic.
• Monitoring, analysis and reporting utilizing web analytics tools to track website performance and user behavior, to identify areas of opportunity, generate reports and actionable insights.
• Analyze data to identify areas for improvement in visitor conversion rates, design and run A/B tests, and implement results to continually enhance site performance. Embrace an ‘always be testing’ mentality to ensure ongoing optimization.
• Develop and implement strategies for web personalization to deliver tailored experiences to users based on their persona, behavior and preferences, increasing engagement and satisfaction.
• Manage website operations with a focus on CMS management, including timely content updates, performance monitoring, and maintaining an up-to-date site and web pages. Collaborate cross-functionally with design, marketing, and product teams to ensure site reliability, a seamless user experience, and alignment with broader business goals.
• Utilize web analytics tools to monitor and report on web performance metrics, including campaign URL tracking, and make data-driven decisions to optimize user engagement and site performance.
• Ensure a seamless and intuitive user experience for visitors, effectively balancing content presentation, usability, and functionality.
• Work closely with the web production and web development teams to implement changes and improvements quickly and efficiently, with a bias toward action.
• Regularly communicate web performance updates, insights, and improvements to the marketing organization, ensuring alignment and transparency in our strategies and outcomes. As a great communicator, convey complex information clearly and effectively.

Preferred Qualifications

• Experience in UX web design or product management
• Experience with the specific web analytics and testing tools we use: Google Analytics, Heap Analytics, Hotjar, Jira, Segment, Looker, and LaunchDarkly
• Strong understanding of SEO, SEM, and other digital marketing channels
• Experience building websites for professional investors – VCs, Hedge Funds, Private Equity firms, B2B companies