Posted in

Director of Dealer Development

Director of Dealer Development

CompanyHarbinger Motors
LocationWestminster, CA, USA
Salary$150000 – $200000
TypeFull-Time
Degrees
Experience LevelExpert or higher

Requirements

  • 10-15+ years of experience in dealer development, channel sales, or commercial vehicle operations—preferably in medium-duty trucks, EVs, or fleet sales.
  • Proven success building or managing dealer networks and service operations in a growth-phase or startup environment.
  • Understanding of commercial vehicle sales cycles, including fleet procurement, leasing, maintenance contracts, and regulatory compliance.
  • Strong knowledge of EV infrastructure, service challenges, technician readiness, and government incentives (CARB, HVIP, IRA, etc.).
  • Excellent communication, leadership, and negotiation skills; experience engaging with dealer principals, service managers, and fleet procurement teams.
  • Analytical and strategic mindset with comfort in a fast-paced, data-driven culture.
  • Willingness to travel up to 50% (regional and national).

Responsibilities

  • Design and execute a scalable dealer development strategy targeting commercial and municipal markets, fleet-focused dealers, and service providers.
  • Identify, evaluate, and onboard qualified medium-duty truck dealers and service partners in priority regions to support national expansion.
  • Develop training, certification, and support programs to ensure dealers are equipped for EV education, sales, maintenance, and uptime optimization.
  • Work with internal service and product teams to ensure dealers meet infrastructure, tooling, and technician training requirements for EV maintenance.
  • Define performance KPIs and implement dealer scorecards, audits, and incentive programs to ensure continuous improvement.
  • Partner with Product, Engineering, Service, Sales, and Government Affairs teams to align dealer capabilities with vehicle readiness, regulatory requirements, and fleet demands.
  • Ensure dealers deliver a premium customer experience aligned with our brand, including fleet demos, financing, telematics integration, and aftersales support.
  • Assist dealers in navigating complex B2B sales processes, including fleet trials, RFP responses, and total cost of ownership modeling.
  • Use data and customer feedback to guide geographic expansion, prioritizing underserved fleet markets and EV incentive zones.

Preferred Qualifications

    No preferred qualifications provided.