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Senior Conversion Rate Optimization Manager
| Company | ActiveCampaign |
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| Location | Chicago, IL, USA |
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| Salary | $140480 – $193160 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of proven experience in conversion rate optimization, with demonstrated success in B2B SaaS environments preferred.
- Expert-level proficiency with CRO and analytics tools including Adobe analytics, Adobe Target, or other site analytics/testing/personalization tools.
- Strong statistical knowledge and experience with A/B testing, multivariate testing, and personalization strategies.
- Demonstrated ability to translate data insights into actionable business recommendations.
- Experience managing and prioritizing multiple concurrent optimization initiatives.
- Excellent presentation and communication skills with the ability to influence stakeholders at all levels.
Responsibilities
- Transform our website into a compelling, high-converting engagement vehicle that resonates with SMB decision-makers.
- Create a seamless, choreographed digital buyer journey that guides prospects from awareness through trial conversion and purchase.
- Collaborate with marketing, sales, and product teams to eliminate friction points and create smooth handoffs between channels.
- Develop and maintain a comprehensive CRO roadmap, identifying high-impact optimization opportunities across all digital touchpoints.
- Lead the prioritization and sequencing of testing initiatives based on potential revenue impact, effort required, and strategic alignment.
- Design and implement scalable CRO frameworks and methodologies that can be applied across multiple digital properties.
- Collaborate with cross-functional teams to ensure CRO initiatives align with broader business objectives and brand guidelines.
- Champion a culture of experimentation and continuous improvement throughout the organization.
- Ensure seamless transition from website to trial experience, minimizing drop-off and maximizing activation rates.
- Work closely with product teams to identify and remove barriers to trial success.
- Create feedback loops between trial performance data and website optimization strategies.
- Conduct deep-dive analyses of user behavior, conversion funnels, and testing outcomes using advanced analytics tools.
- Transform complex data sets into actionable insights and compelling narratives for various stakeholder audiences.
- Create and maintain comprehensive reporting dashboards to track CRO program performance and ROI.
- Present findings, recommendations, and business cases to executive leadership and cross-functional teams.
- Develop and document best practices and learnings to build institutional knowledge.
- Partner with the digital experience team to ensure smooth execution of optimization initiatives and tests.
- Support website stability and performance optimization efforts.
- Contribute to the overall digital strategy and participate in key initiatives that enhance the customer journey.
- Provide CRO expertise and guidance on new feature launches and website updates.
Preferred Qualifications
No preferred qualifications provided.
