Marketing Manager
| Company | U.S. Bank |
|---|---|
| Location | Chicago, IL, USA, Minneapolis, MN, USA, Cincinnati, OH, USA |
| Salary | $119765 – $140900 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Responsibilities
- Develops and leads the marketing strategy on the Deposit product marketing team for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
- Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary
- Aligns closely with internal partners to implement joint marketing activity and identify new marketing opportunities that will drive awareness, product consideration and growth
- Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams
- Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand
- Adapts departmental plans and priorities to address agility, resource and operational challenges
- Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Preferred Qualifications
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp’s products and services
- Strong organizational, interpersonal and team building skills
- Excellent verbal, written and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
- MBA or equivalent markers of high achievement are a plus