Multimedia Marketing Associate
Company | Nexstar |
---|---|
Location | Denver, CO, USA |
Salary | $45000 – $100000 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment.
Responsibilities
- Establishes credible relationships with the local business community.
- Collaborates with Sales Management Leadership, Creative Director, Strategy Team and Research Director to build effective long-term advertising campaigns.
- Makes sales calls on prospective clients to develop new accounts.
- Implements strategies to consistently grow and exceed revenue goals.
- Prepares/Presents sales presentations to clients and prospects.
- Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement across all media.
- Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, OLV, Email, Social, OTT, and many other types of programmatic.
- Performs other duties as assigned.
Preferred Qualifications
- Successful experience in outside sales preferred.
- Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics.
- IAB and/or Google AdWords Certification a plus.
- Automotive & database digital marketing sales experience is also a plus.
- Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus.