Paid Social Manager

Paid Social Manager

Requirements

• Minimum 3 years of experience running paid social campaigns
• Minimum 3 years of experience trading inside one of the following platforms (Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, Reddit)
• Experience running awareness and performance campaigns (CPC, CPA, ROAS, etc.)
• Record of being a subject matter expert or mentor within previous roles
• Commercial experience – clear evidence of servicing advertisers to a high standard. In addition to working closely with internal commercial departments to either holistically grow revenue and / or develop advertiser partnerships through delivery of performance, insight and relationship
• Technically and analytically astute
• Strong troubleshooting ability, clear systematic approach to problem solving
• Strong communication skills and an ability to work both independently and contribute within a team environment
• Ability to problem-solve, work independently, and identify potential risks

Responsibilities

• Setups and execute all campaigns across various platforms and ensure Lab hygiene is maintained from a campaign tracking perspective
• Discuss and develop campaign strategy with the internal planning teams to increase your understanding of Paid social advertising, whilst building the very strongest setup for each campaign
• Utilise pre-campaign data to construct data driven campaign setups across both internal and external tools
• Learn about the MiQ product stack and get comfortable trading any type of campaign/product across a multitude of platforms
• Proactively introduce new ideas and initiatives while staying current on emerging trends
• Ensuring that campaigns are hitting required pacing and performance KPIs in order to achieve client goals through consistent optimizations
• Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
• Manage and prioritize the tasks associated with your client portfolio, such as: client reporting, client feedback, setups, internal updates, etc
• Create dashboards, reports (weekly, monthly, quarterly), and present data, recommendations and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of campaigns
• Work with Client Partnerships and Product to assist with insights and analytics needs
• Communicate with your manager on challenges and blockers on campaigns and provide updates in internal Pod Status meetings
• Complete monthly billing tasks for your dedicated portfolio
• Monitor social media channels for industry trends
• Report back weekly and when necessary to management on: PPM (Pacing, Performance, Margin) for accounts you are responsible for, Bandwidth, MiQ reputational risks & servicing risks, Right to play risks, When campaign budgets are shifting more to other 3rd parties
• Strategize new social campaigns with MiQ clients by applying knowledge of industry trends as well as MiQ unique offerings
• Support advanced measurement opportunities via native and third party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic
• Help build processes, templates, and practices that scale our ability to drive operational excellence across all responsibilities
• Ongoing communication with international counterparts to ensure global standards are met (ie, US and UK)
• Managing client relationships specific to client performance by collaborating with Client Partnerships
• Maintain a working understanding of the company structure and analysis platform and products
• Being an SME (Subject Matter Expert) on important topics
• Assist in testing of new products and solutions and be a key part of working groups
• Working with Senior Manager, Paid Social to assist in attaining department OKRs
• Take initiative to support other team members in delivery and training sessions
• Disseminate social best practices and learnings across all Social traders
• Be a role model in terms of work-life balance thinking

Preferred Qualifications

• Client Services background advantageous but not required