Sr Director Digital Design

Sr Director Digital Design

Requirements

• Bachelor’s degree in Digital Design, Visual Communication, Human-Computer Interaction, or related field.
• 10+ years of experience in digital/web design and UX.
• At least 5 years in a leadership role (managing designers or creative teams).
• Significant experience in retail e-commerce or omnichannel consumer brands is highly preferred.
• Strong portfolio showcasing ability to create engaging, user-friendly interfaces and interactive content.
• Deep knowledge of Digital Experience principles, information architecture, and conversion-centered design.
• Experienced in designing for responsive web and native mobile apps, with a mobile-first mindset.
• Up-to-date with design and prototyping tools (e.g., Figma, Sketch, Adobe XD) and techniques like user journey mapping and wireframing.
• Solid understanding of front-end development technologies (HTML/CSS, JavaScript).
• Experience working in an Agile development environment and using project management tools to collaborate with developers.
• Comfortable interpreting web analytics, A/B test results, and user research findings to inform design decisions.
• Experience with usability testing (remote or in-person) and using feedback to refine designs.
• Proven ability to lead creative teams – inspiring innovation while also providing clear direction and constructive critique.
• Excellent communicator who can articulate the rationale behind design concepts to non-design stakeholders and senior leadership.
• Highly organized, with the ability to manage multiple projects and deadlines in a fast-paced retail calendar.
• Skilled at prioritizing design initiatives based on impact and effort.
• Passion for staying on the cutting edge of digital design.

Responsibilities

• Define and drive the overall digital design vision and content strategy for Academy’s e-commerce platforms.
• Manage and mentor a team of visual designers and content creators/copywriters.
• Develop a ‘digital storytelling’ approach that showcases products and brand values through engaging visuals and narratives.
• Oversee end-to-end UX design for the mobile web, mobile app, and desktop.
• Lead the strategy and creation of interactive and rich media content to enhance the shopping experience.
• Ensure a cohesive customer experience across all channels and devices.
• Guide the team in creating and executing personalization campaigns via Monetate.
• Design a global team footprint with capabilities across customer experience design, content strategy & production, and personalization.
• Collaborate closely with Merchandising, Marketing, and E-Commerce teams to plan content and design updates.
• Oversee the day-to-day execution of design projects – from concept through wireframes to final visual design.
• Utilize data and feedback to continuously refine the site experience.

Preferred Qualifications

• Significant experience in retail e-commerce or omnichannel consumer brands is highly preferred.
• Familiarity with photography, video, or graphic design processes is a plus.
• Experience working in an Agile development environment and using project management tools to collaborate with developers is beneficial.