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Field Marketing Manager
Company | Ironclad |
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Location | New York, NY, USA |
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Salary | $100000 – $120000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level |
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Requirements
- 2+ years of experience in marketing and 1+ year in Field Marketing ideally at a B2B SaaS company
- Proven success in developing and managing field marketing programs and relationships with large enterprise sales organizations
- Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with attention to detail and ability to anticipate the needs of sales
- Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
- Experience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Google Apps, Slack, Asana)
- Self-starter capabilities to take initiative and a strong sense of teamwork
- Ability to travel up to 40%
Responsibilities
- Support the regional sales team by driving the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close
- Research, plan and execute regional demand generation and event campaigns including third party conferences, Ironclad first-party physical and virtual events, direct mail, and regional hospitality field events
- Manage logistics and execution of all planned events, including shaping event themes, building landing pages and operational campaigns, overseeing branded swag fulfillment/inventory levels, managing event sales staffing, and setting and defining lead goals and metrics for each event
- Manage and track a quarterly budget
- Pre-event communications outlining goals and key program information and post event communications to all stakeholders debriefing event and providing initial data analysis
- Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
Preferred Qualifications
No preferred qualifications provided.