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Field Marketing Manager

Field Marketing Manager

CompanyIronclad
LocationNew York, NY, USA
Salary$100000 – $120000
TypeFull-Time
Degrees
Experience LevelMid Level

Requirements

  • 2+ years of experience in marketing and 1+ year in Field Marketing ideally at a B2B SaaS company
  • Proven success in developing and managing field marketing programs and relationships with large enterprise sales organizations
  • Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with attention to detail and ability to anticipate the needs of sales
  • Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
  • Experience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Google Apps, Slack, Asana)
  • Self-starter capabilities to take initiative and a strong sense of teamwork
  • Ability to travel up to 40%

Responsibilities

  • Support the regional sales team by driving the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close
  • Research, plan and execute regional demand generation and event campaigns including third party conferences, Ironclad first-party physical and virtual events, direct mail, and regional hospitality field events
  • Manage logistics and execution of all planned events, including shaping event themes, building landing pages and operational campaigns, overseeing branded swag fulfillment/inventory levels, managing event sales staffing, and setting and defining lead goals and metrics for each event
  • Manage and track a quarterly budget
  • Pre-event communications outlining goals and key program information and post event communications to all stakeholders debriefing event and providing initial data analysis
  • Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets

Preferred Qualifications

    No preferred qualifications provided.