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Market Engagement Specialist
| Company | Manulife Financial |
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| Location | Boston, MA, USA |
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| Salary | $71550 – $119250 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- A minimum of a bachelor’s degree in Marketing, Communications, or a related field of study with a minimum of 3-5 years of experience.
- Familiarity with the life insurance and financial services insurance industry a plus
- Proficiency in email marketing (Marketo), and social media platforms (Live Social) a plus
- Outstanding project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
- Exceptional written and verbal communication skills
- Strong writing and copy-editing abilities
- Knowledge using Generative AI tools to drive business growth and innovation, is a plus
- Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word
Responsibilities
- Contributes to the execution of campaigns, including digital, media, and social channels to promote life insurance products
- Assists in the writing, development, execution, and measurement of marketing campaigns to support John Hancock Insurance, services and partners
- Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
- Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
- Evaluates campaign success using analytics relative to competitor activities and current market conditions
- Helps manage the relationships with creative, editorial, digital and compliance teams within the area
- Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
- Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
- Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)
Preferred Qualifications
- Familiarity with the life insurance and financial services insurance industry a plus
- Proficiency in email marketing (Marketo), and social media platforms (Live Social) a plus
- Knowledge using Generative AI tools to drive business growth and innovation, is a plus
