Skip to content
Director of Marketing
| Company | Squishable |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $120000 – $140000 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s, Master’s |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or related field
- 8+ years of marketing experience, ideally in consumer goods (toys, fashion, lifestyle)
- Creative and analytical thinker with a growth mindset and collaborative working style, strong analytical instincts, and a focus on business growth. This position requires someone who is both highly creative and highly organized
- Strong understanding of retail and consumer behavior, along with a good grasp of the internet and pop culture trends that influence brand and product strategy. Skilled at tapping into fan communities to build buzz and drive conversion.
- Proven success running digital-first campaigns across social, email, paid media, and influencer
- Experience executing in-person brand activations and events in both owned retail and third-party spaces
- Excellent project management—skilled in leading timelines, budgets, and cross-functional teams
- Strong knowledge and experience with TikTok Shop sales strategy, advertising, live selling, and affiliate management are a plus.
- A genuine love for all things delightful, quirky, and plush
Responsibilities
- Develop and lead Squishable’s marketing strategy across social, digital, influencer, PR, and experiential channels
- Overseeing content development in collaboration with the in-house team, ensuring everything is trend-driven, shareable, and culturally relevant to create viral brand moments across multiple platforms.
- Manage both influencer and affiliate marketing strategies across multiple digital platforms, from ideation through campaign execution and performance analysis
- Use your strong understanding of selling platforms – particularly TikTok – to drive growth through content creation, Shop integration, live selling, and creator partnerships
- Own marketing timelines, budgets, vendor coordination, and cross-functional alignment across product, sales, and retail, including paid social, email, SMS, and platform-specific calendars
- In the non-digital world, concept and execute in-person creative campaigns and activations, including events, pop-ups, and retail stunts
- Track campaign performance, report insights, and use data to refine strategy and maximize impact
- Lead and mentor a growing marketing team while fostering collaboration with internal teams and external partners
Preferred Qualifications
- Strong knowledge and experience with TikTok Shop sales strategy, advertising, live selling, and affiliate management are a plus.
