Sr. Director Downstream Marketing Pelvic Health

Sr. Director Downstream Marketing Pelvic Health

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 15+ (13+ with an advanced degree) years of experience in marketing, with at least 10 years in a leadership role.
• Strong understanding of healthcare markets, including reimbursement, regulatory, and clinical landscapes.
• Digital marketing experience.

Responsibilities

• Lead the creation and implementation of comprehensive downstream marketing plans to drive adoption and expand the market for new and under-penetrated therapies.
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities and shape strategic initiatives.
• Guide development of messaging strategies and value propositions tailored to target audiences, including healthcare providers, payers, and patients.
• Lead the launch of a new, innovative therapy with the potential to transform the incontinence treatment paradigm.
• Collaborate with cross-functional partners to develop strategies that support new therapy adoption.
• Engage key opinion leaders (KOLs) to drive therapy adoption and ensure successful product introduction.
• Define and execute strategies to grow the market, including product positioning, therapy development plans, clinical strategy, and consumer and clinician engagement plans.
• Collaborate with cross-functional teams (upstream marketing, sales, clinical, reimbursement, medical education etc.) to ensure alignment and consistency across all efforts.
• Monitor key performance indicators (KPIs) to measure market growth and identify areas for improvement.
• Build, lead, and mentor a high-performing downstream marketing team, fostering a culture of collaboration, innovation, and accountability.
• Provide coaching and professional development opportunities to team members, ensuring continuous growth and skill enhancement.
• Promote cross-functional collaboration and serve as a role model for Medtronic’s values and leadership principles.
• Develop and maintain strong relationships with key opinion leaders (KOLs) to enhance the company’s reputation and influence within the industry.
• Collaborate with KOLs to gather insights and drive strategic initiatives.
• Partner with the US sales team and Global partners to deliver effective tools and materials that drive customer engagement and therapy adoption.
• Ensure compliance with regulatory guidelines and company policies in all marketing activities.

Preferred Qualifications

• Proven track record of developing and executing successful downstream marketing plans for new therapies or medical technologies.
• Embrace innovative technologies and strategies to enhance customer engagement and marketing effectiveness, leveraging data analytics, performance metrics, and customer insights to inform strategic planning.
• Exceptional leadership and team-building skills, with experience managing and developing marketing teams. Demonstrated ability to inspire teams.
• Innovative thinker with a passion for marketing.
• Excellent communication, analytical, and project management abilities.
• Passion for innovation and improving patient outcomes through transformative therapies.
• Focused on achieving measurable outcomes and driving business growth.
• Experience in direct to consumer engagement in either the healthcare or consumer goods space.