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Field & Events Marketing Manager
| Company | PayZen |
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| Location | San Francisco, CA, USA |
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| Salary | $130000 – $175000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of experience in field marketing, events marketing, or a similar role, within a high-growth B2B technology company.
- A proven track record of building and executing successful regional and national events that drive pipeline and revenue.
- Strong coordination skills and the ability to align closely with sales teams to meet shared goals.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Experience planning and executing events, from strategy to logistics, with a focus on delivering exceptional attendee experiences.
- Analytical mindset with the ability to measure and report on marketing performance and ROI.
- Excellent written and verbal communication skills, with an eye for detail.
- A strong drive, work ethic, and results-driven operating style.
- A high personal standard of excellence and a focus on doing things the right way.
- Self-starter mentality with the ability to thrive in a fast-paced, dynamic environment.
Responsibilities
- Own the strategy, planning, execution, and success of national and regional trade shows, conferences, industry meetings, co-located mini-events, etc. to drive brand awareness and generate pipeline and revenue.
- Manage PayZen’s overall event strategy and calendar, including collaborating with the broader Go-To-Market team to identify, evaluate, and select relevant industry events.
- Work with Provider Success and Sales to plan and execute tailored marketing activities, including executive dinners and unique networking events, to create authentic engagement with customers and prospects.
- Ensure seamless coordination with Sales, Provider Success, and event attendees (including PayZen executives), on pre-event outreach, on-site logistics, and post-event follow-up, with exceptional attention to detail.
- Execute end-to-end event program management, including shipping, materials, vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, and KPI measurement.
- Analyze and report on the performance of regional and national marketing programs, using data to optimize future initiatives and demonstrate ROI.
Preferred Qualifications
No preferred qualifications provided.
