Director – Ecommerce

Director – Ecommerce

Requirements

• 8-10+ years experience developing eCommerce lifecycle/CRM programs, with a focus on marketing automation/operations
• Experience in customer segmentation strategies and subscriber management across multiple channels
• Knowledge of industry best practices for marketing automation and the ability/desire to learn new tools and technologies quickly
• Working knowledge of AMPScript, Liquid, that enables mobile first, responsive email and push templates and dynamic content
• Technically capable, ability to investigate liquid tags, data fields, custom events and attributes, and to QA and setup API and event triggers
• Exceptional communicator with a desire to improve processes and positively impact the organization
• Enthusiastic, self-motivated and flexible
• Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment
• Excellent analytical skills, demonstrated passion for digging into data to test hypothesis and continually improve results
• Must have a service mindset; experience in client or central services is a major plus
• Experience with Shopify is a plus

Responsibilities

• Be the in-house expert and champion of our marketing automation and personalization tools in order to engage, convert, and increase the value of prospects and customers across the customer lifecycle
• Brainstorm ways to improve customer experience through cross-channel (email, SMS, push, chat, and in box) campaigns through the use of test and optimization cycle for best performance
• Own and oversee the customer lifecycle engagement strategy for our eCommerce stores from planning, execution, measurement, and optimization, with a focus on technical enablement of dynamic personalization and event or API triggered communications
• Collaborate cross-functionally with central and label marketing teams to deliver compelling new personalized customer journeys
• Develop, implement and maintain effective and scalable marketing processes and data-driven and optimized execution of cross-channel communications
• Master available data sources/data structure to create scalable one-to-one communications and support personalization strategies
• Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV
• Analyze and report on campaign performance, using both quantitative and qualitative analysis to draw insights for optimization
• Lead and dictate strategy for a handful of artist clients, from concept through post campaign analysis – leverage marketing automation tools to develop transactional, promotional, and evergreen content strategies in order to optimize the fan lifecycle

Preferred Qualifications

• Experience with Shopify is a plus