Director – Marketing Planning & Analytics

Director – Marketing Planning & Analytics

Requirements

• Bachelor’s degree in Analytics, Statistics, Data Science, Business or a related field or equivalent work experience
• 12+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics
• Experience working in a Direct-to-Consumer environment
• Validated leadership skills, with a successful track record of team building and developing talent
• Excellent modelling skills with the ability to defend model assumptions
• Excellent written and verbal communication skills
• Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
• Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS) to include querying and cleansing large data sets
• Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
• High level of proficiency with PowerPoint, Keynote and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a meticulous attention to detail and a big-picture strategic mentality

Responsibilities

• Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including presenting to senior Marketing and Streaming executives
• Lead a high-performing team responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large
• Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments
• Manage bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership
• Develop automated processes and scaled frameworks that will serve as the baseline to build out business cases and value assessments
• Identify opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
• Build and automate statistical models to generate critical insight, form strategy, and influence senior stakeholders
• Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points
• Lead and establish channel-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
• Establish and identify performance marketing goals; define measurable OKRs and KPIs for the business and create tools and reports to ensure accurate and continued measurement
• Provide a fulsome perspective on all levers of the business, leveraging understanding of financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend. Act as the key point of contact within Growth Marketing for any questions regarding planning or financial analysis
• Develop business case calculations and statistical models to forecast the impact of growth marketing initiatives, including driving trade-off discussions. Communicate and collaborate cross-functional to ensure transparency and alignment
• Build proforma as well as post-mortem impact analysis of growth marketing strategies, including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth
• Develop strategic decision-making frameworks and create scripts that help us automate and augment
• Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities)
• Create impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership
• Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders
• Lead and inspire the team through effective management, providing ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth

Preferred Qualifications

• MBA
• Experience in consulting and/or investment banking
• Experience with subscription services