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Reality Labs Partner Enablement Manager – Att
| Company | Meta |
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| Location | New York, NY, USA |
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| Salary | $122000 – $176000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of experience in a Channel Marketing role or similar field
- Candidates should have demonstrated achievement and success with a consumer technology brands
- 8+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
- 8+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
- Experience and clear understanding of how telco partners measure and manage their businesses
- Experience with North American, Canadian and Mexican telco partners – mobility and broadband
- Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc
- Bachelor’s degree in Business, Marketing, Economics or related field
Responsibilities
- Develop go-to-market North American retail Partner Enablement strategy in concert with our Reality Labs Category and Product Marketing teams
- Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
- Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
- Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Meta strategy
- Foster innovation and partnerships
- Identify new partner marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance
Preferred Qualifications
- MBA
- Global retail experience (Canada, North America & Mexico)
- Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad, wearables
