Vice President – Corporate Affairs Digital

Vice President – Corporate Affairs Digital

Requirements

• 12+ years of experience in corporate or B2B digital marketing
• Minimum of bachelor’s degree in marketing or other related field
• Deep experience with corporate content strategy development, whether for a brand’s corporate social channels or an executive’s channels
• Deep experience with paid social media, including behavioral targeting (especially LinkedIn)
• Experience in developing a brand’s corporate website, including SEO
• A natural copywriter and creative thinker
• Strong problem-solving and natural leadership, with previous experience managing others
• Highly experienced with client counsel and tough client Q&A conversations
• Experience in numerous client presentations, with strong speaking skills
• Strong project management skills with experience growing and leading a team
• Strong understanding of performance metrics, optimization and ability to spot trends

Responsibilities

• Lead digital workstreams for key corporate clients including executive visibility and thought leadership, executive and corporate social media strategy, paid social, and online corporate storytelling
• Develop data-driven strategies that leverage market, category, and audience insights
• Cultivate senior digital and marketing client relationships and drive execution from start to finish
• Mentor junior teammates and drive the team collectively towards success
• Lead matrixed teams across specialties, including creative, analytics, and paid media
• Report into the head of the Chicago digital practice and be a leader on the Chicago digital team

Preferred Qualifications

• Experience with SEM and programmatic display
• Demonstrable experience in bid management and tracking solutions (Google Ads, Microsoft Ads, etc.)
• Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, and various ad platforms
• Expertise in B2B influencer marketing, including both paid and earned