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Vice President – Marketing
| Company | Plume |
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| Location | United States |
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| Salary | $232000 – $273000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 10+ years of B2B marketing experience, with direct experience selling to broadband providers or in telecom/SaaS
- Deep understanding of ISP needs and decision processes
- Experience working globally across regional buyer needs and market dynamics
- Skilled in both messaging strategy and hands-on content creation
- Familiarity with subscriber-facing value propositions and how ISPs market them
- Able to manage a lean team and deliver results with limited layers
- Strong with tools like Hubspot, Salesforce, and LinkedIn Campaign Manager
Responsibilities
- Lead marketing operations: Build and run scalable GTM processes across campaigns, content, and launches. Ensure tight coordination across Product, Sales, and Marketing.
- Create and manage content: Build sales and marketing assets—decks, one-pagers, case studies, email templates, and landing pages. Keep messaging consistent and sharp.
- Tailor messaging to broadband providers: Translate our value proposition for ISP buyers across enterprise, SMB, and consumer-facing teams.
- Support ISP-facing and subscriber-facing communication: Help ISPs market our joint solutions to their end consumers when needed, especially for adoption-driven use cases.
- Track performance and impact: Measure asset usage and campaign effectiveness. Adjust quickly based on what works.
- Refine customer targets: Define and update Ideal Customer Profiles and buyer personas based on our product roadmap and market feedback.
- Fuel sales outreach: Build target account lists and support Sales with messaging strategies for key stakeholders.
- Manage analyst and review site presence: Keep COMPANY front-of-mind with third-party platforms and industry influencers.
Preferred Qualifications
No preferred qualifications provided.
