Sr. Manager – Visa Direct Regional Field Marketing – Lac
| Company | Visa |
|---|---|
| Location | Miami, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
- Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
- Audience-focused mindset, with a demonstrated track record of discovering key insights
- Strong executive presence with highly effective written and verbal communication skills, including the ability to present with impact
- Strong planning, organizational, and problem-solving skills
- Solid financial and analytical acumen with a strong ROI orientation
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
Responsibilities
- Lead all aspects of product marketing for the Visa Direct LAC, across priority audiences, markets and use cases as a strategic regional partner to the LAC Visa Direct product and sales teams.
- Engage senior Visa Direct LAC product leaders to align marketing programs with business goals and priorities to deliver new revenue sales opportunities and grow transaction volumes.
- Execute strategic marketing execution plans, leveraging global strategies and content, to deliver against regional Visa Direct business goals including awareness, demand gen, cross-sell and end user campaigns.
- Leading regional voice of the customer across target audiences, to bring strategic content and programs to meet regional priorities and goals.
- Executing Bank co-marketing programs with strategic partners to drive consumer awareness, adoption and repeat usage of Visa Direct enabled solutions.
- Drive activation for key regional events, supporting pre, during and post promotion of Visa Direct to drive client engagements with sales.
- Leading localization of regional marketing and sales content to help support LAC client engagements. Development of LAC specific marketing and content to support regional use case needs.
Preferred Qualifications
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Bachelor’s degree required, MBA preferred
- 7+ years of progressively responsible business experience, with a majority in communications or marketing roles that involved B2B campaign strategy, planning, and execution, including bringing new products to market