Media/Marketing Administrator

Plans, develops, refines and implements targeted marketing initiatives/plans for internal and external delivery such as, but not limited to, promotional events, publications, event publicity, recruitment and advertising campaigns; researches relevant issues, solicits input from appropriate sources, conducts analyses and proposes for implementation various solutions and initiatives designed to achieve targeted marketing objectives and goals (can be external or across university campuses).
Develops, writes and produces final product communications and advertisements for internal and external delivery to various departments and/or external segments; develops effective procedures for defining and tracking established and potential markets; coordinates the development and administration of tracking systems; tracks impact to measure and modify.
Participates with Public Affairs in the strategic approach for increasing visibility for faculty research and accomplishments.
Delivers communications and presentations as well as provides training/teaching to various groups and departments ensuring a consistent, effective message, including best approach for communicating message, including research findings to the media.
Serves as a liaison between the division and Siteman Cancer Center (SCC) marketing; attends monthly SCC marketing meetings, communicates regularly with SCC marketing team and coordinates efforts regarding prevention education material and events.