Marketing Associate – Sms
| Company | Launch Potato |
|---|---|
| Location | West Palm Beach, FL, USA |
| Salary | $60000 – $70000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL
- Minimum 1–2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Responsibilities
- Increase revenue and margin by managing and optimizing SMS and push messaging campaigns across high-impact brands, driving measurable results through performance-focused experimentation
- Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
- Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
- Grow performance metrics across all managed channels through data-backed experimentation and iteration
- Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
- Contribute to knowledge-sharing and documentation of best practices across the Messaging team
Preferred Qualifications
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No preferred qualifications provided.