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Content Marketing Manager
| Company | Lyra Health |
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| Location | United States |
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| Salary | $95000 – $146000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in content marketing, public relations, corporate comms or related role —ideally in healthcare, benefit consulting, or HR tech
- Degree in marketing, communications, journalism, public relations or related
- Exceptional B2B content development & writing skills – knowing what to say and how to say it + the ability to simplify complex topics and make them compelling
- A portfolio of work that showcases content across the funnel—from blog posts to sales enablement tools to demand gen assets
- Familiarity with Asana or similar project management tools
- Demonstrated experience using AI tools to ideate, refine or scale content production
- Proven experience working cross-functionally with GTM team members
- Ability to prioritize and execute in a fast-paced, cross-functional environment
- Passion for mental health and making a difference in people’s lives through better care
- Experience with analyzing and reporting content performance metrics
Responsibilities
- Execute content strategies and plans for key buying profiles (for example: HR professionals, benefit consultants, channel partners)
- Identify content needs & create full-funnel content packages from seller materials and middle of funnel content to thought leadership that resonates with decision-making HR leaders and influencers
- Develop content across a variety of formats from long format reports, articles and blogs to videos, slides, video and more
- Partner with subject matter experts and leverage original & secondary research to fuel engaging content and insights for your target audience
- Collaborate cross-functionally, working directly with GTM leaders across sales, customer success, clinical, product and marketing to inform content production efforts
- Translate product positioning, value props and enterprise-level stories for target audience engagement
- Provide deal & renewal support for must-win accounts
- Build event content for key Conferences/Events & Webinars
- Partner with freelance writers, agency partners, and internal collaborators to bring high-quality content to life
- Collaborate with the design and brand teams to ensure all content is on-brand and visually compelling
Preferred Qualifications
- Experience marketing to HR, benefit consultants, or enterprise buyers
- Knowledge of the U.S. health care system and the evolving employer-sponsored benefits landscape
