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GTM Strategy & Enablement Manager

GTM Strategy & Enablement Manager

CompanyAppen
LocationCalifornia, USA
Salary$130000 – $150000
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 3–6 years in management consulting (e.g., McKinsey, BCG, Bain) or a strategic GTM/Revenue role supporting complex enterprise sales
  • High curiosity and interest in AI and emerging tech, and how these technologies are transforming business
  • Excellent structured thinking and communication skills—you’re confident turning complexity into compelling executive-ready narratives
  • Strong collaboration and stakeholder influence skills across functions and seniority levels
  • Self-starter mindset, with comfort operating in ambiguity and a fast-paced, startup-like environment

Responsibilities

  • Drive GTM strategy for top enterprise accounts and AI/ML or generative AI use cases, aligning stakeholders across Product, Sales, Marketing, and the Exec team
  • Serve as a strategic advisor on key deals—leading stakeholder mapping, account planning, opportunity analysis, and creating C-level pitch materials
  • Build repeatable GTM frameworks, sales plays, and industry-specific toolkits that turn one-off wins into scalable programs
  • Lead sales enablement initiatives that bring product strategy and value messaging to life for enterprise buyers
  • Use customer segmentation, vertical insights, and account intelligence to influence territory strategy, campaign design, and messaging priorities

Preferred Qualifications

  • Experience in B2B SaaS, data/AI, or go-to-market roles in regulated industries like finance, healthcare, or public sector
  • Familiarity with GTM tools such as Salesforce, Gong, Hubspot or other platforms