Product marketing
| Company | Wordware |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- you can explain complex technical concepts without sounding like either a corporate robot or a condescending teacher
- you’ve built positioning frameworks that actually get used, not just filed away
- you understand developer tools well enough to have opinions about them
- you’ve led product launches that people remembered
- you can write copy that makes people feel something
- you get excited about AI but can see through the hype
- you prefer building a category to just following a playbook
Responsibilities
- owning our positioning and messaging across all channels
- crafting our narrative that explains what we’re building and why it matters
- developing go-to-market strategies for new features and capabilities
- working directly with our team to extract the compelling stories behind technical features
- creating content that showcases the power of wordware without oversimplifying
- managing launch campaigns that generate real excitement, not just noise
- building our community strategy to nurture our early adopters and evangelists
- defining how we talk about our product to different audiences (from VCs to end users)
- collaborating with design and content to ensure brand consistency
Preferred Qualifications
- 5+ years in product marketing, preferably for technical products or developer tools
- experience creating positioning for products with multiple audience segments
- proven track record of successful product launches and campaigns
- strong portfolio of messaging work that demonstrates your ability to simplify without dumbing down
- experience collaborating with technical teams to extract the stories behind features
- bonus points if you’ve marketed AI products or worked with technical founder teams