Vice President - Research and Insights

Vice President – Research and Insights

Bachelor’s degree in Market Research, Business, Statistics, or a related field; Master’s degree preferred
Minimum of 10 years of experience in market research, with at least 5 years in a leadership role
Strong analytical skills
Excellent communication and presentation abilities
Proficiency in market research tools and software
Proven track record of leading and developing high-performing teams
Deep understanding of market research methodologies and consumer insights
Strong knowledge of brand evaluation and effectiveness measures
Evidence of a clear understanding of the brand and media landscape
Clear and demonstrable experience in driving game-changing points of view and evolution for brand and business opportunities
Clear and demonstrable experience in generating actionable insights that have led to positive outcomes
Recognized for reliability and partnership in business
Experience in both B2C and B2B businesses
Creates a culture of learning and action through collaboration and partnership

Key contributor to the development and expansion of Brand Health
Deliver exceptional outcomes, achieving short- and long-term revenue goals
Act as a subject matter expert within Brand Tracking
Lead and mentor a team of market research professionals
Develop and implement comprehensive market research strategies
Oversee the collection, analysis, and interpretation of market data
Identify and analyze consumer trends, behaviors, and preferences
Present findings and recommendations to senior leadership and stakeholders
Work closely with cross-functional teams to ensure alignment and integration of insights
Manage relationships with external research vendors and partners
Stay abreast of industry trends and emerging technologies
Identify, explore, and implement cutting-edge techniques in the insights field

No preferred qualifications provided.